Indian craft spirits borrow Scotch codes and vanish on an international shelf.
The Sundarbans honey gatherers, and the tigers they work beside, are a story no Scotch can tell.
Hand-drawn tigers, mangroves and Bengal textile borders, framed in one arched label.
A label system that flexes across two expressions, modelled and rendered in 3D for launch.


Illustration built from Sundarbans flora, mangroves and Bengal borders.

One arched frame, many expressions — tested across colourways and formats.

A craft whiskey from the Sundarbans of Bengal, honouring the honey gatherers behind every bottle.





Honey blended whiskey from the Sundarbans — foiled tigers, a Bengal border and an arched window that frames the spirit.
The honey gatherers' story, the maker's mark and UK drink-aware units — set inside the same arch, so the back reads as part of the front.

Brushed-red presentation box with gold-foil script and the FG tiger monogram.



Campaign stills shot in deep reds — the colour of the label, the room and the drink.


An arched window echoes the label, so the bottle is framed before it is opened.